Kambi services global lottery market with Novomatic NLS partnership

Kambi-KristianNylenStockholm Nasdaq-listed online betting platform provider Kambi Group Plc (Kambi) has announced the it has signed a memorandum of understanding with Novomatic Lottery Solutions (NLS), becoming its gaming supplier partner for government regulated lotteries.

Confirming its strategic partnership with the Novomatic Group lottery subsidiary, Kambi will integrate its digital sports betting solution within NLS lottery supplier platform.

Moving ahead with its partnership, Kambi governance announced that the combined systems will be on display at the ‘World Lottery Summit’ in Singapore (6-9 November).

The service made available to regulated lottery operators, will be co-branded and marketed under ‘NLS Sports Betting – Powered by Kambi’.

Kambi CEO Kristian Nylén welcomed the partnership as his firm extends its provisions within the global lottery sector.

“We are very excited to have formed this partnership with NLS; NLS is the ideal partner and share our vision for growth and innovation within the lottery sector. The co-branded service will offer a modern best-in-class solution, creating a competitive service giving government regulated lotteries the possibility to make a leap, especially in interactive gaming across all verticals. We look forward to collaborating with NLS and are excited to reveal ‘NLS Sports Betting – Powered by Kambi’ at the World Lottery Summit in Singapore.”

NLS management stated that the Kambi partnership was needed in order to meet increasing client demands focusing on improved interactive gaming solutions. NLSs CEO Frank Cecchini commented on the strategic partnership;

“This alliance is a part of our ‘best of breed’ philosophy where combining two modern systems, deploying state-of-the-art technologies while exercising the inherent expertise of each, delivers world beating performance in highly competitive markets. “NLS is very pleased to be working with Kambi, whom we feel is a like-minded partner in technology and an expert in sports betting operations.”