Oddschecker extends content partnership with Football Form Labs

Andrew Dagnall

Leading industry player portal Oddschecker has confirmed that it has extended its ongoing dynamic content partnership with football betting data provider Football Form Labs (footballformlabs.com).

Oddschecker renews its content partnership, following a successful year of working with Football Form Labs. The partnership sees Football Form Labs generate bespoke football betting content designed to engage and inform Oddschecker users/viewers.

Content analysis is conducted through the entire match process, from team selection, pre-match studies and in-play functions using LiveLogic. A range of products can be integrated simply and used across web, mobile and affiliate platforms.

Football Form Labs continues to expand its footprint within the international online betting industry securing partnerships with Betsson and Betfair Australia in 2016.

Oddschecker.com Content Manager Gavin Beech commented on the partnership renewal: “Oddschecker is delighted to team up with FFL, an industry leader in football betting data. That expertise shines through their match previews, with insightful opinion backed up by rich analysis. Specialist insight, combined with Oddschecker users’ ability to get the best price available, make our match previews a ‘must read’ for any serious football punter.”

Bettorlogic CEO Andrew Dagnall backed Beech’s comments: “Oddschecker provides the perfect marketplace for punters looking for the best value and our Football Form Labs product means users have all the data they need for informed football betting decisions.”