It has been announced today that gaming company Be The House is launching its unique Cash In Roulette product with William Hill, as it looks to breathe life back into the casino vertical. 
Cash In Roulette offers bets over consecutive spins of a roulette wheel, in addition to the traditional single spin roulette.
This enables players to be able to place bets on outcomes like one number eight in the next 10 spins, or 14 black numbers in the next 20.
William Hill is planning to offer liabilities of up to £1m per line which is a huge increase on traditional roulette. Cash In Roulette attracts players with the potential for higher payouts, greater control over their volatility, and, crucially, the ability to cash out during a multi-spin bet.
Benefits to operators include the ability to attract new players to this exciting new twist in roulette, a wider customer base to cross sell to and longer sessions from players.
Be The House holds a pending patent for accumulative casino on all table games and will be rolling them out over the next few months.
Seth Freedman, CEO and co-founder of Be The House, said: “The online casino vertical has been lacking a truly innovative product for some time now, and we firmly believe that Cash In Roulette is a game-changer for operators and players alike.
“We are thrilled to be launching with William Hill, whose confidence in our product is proof of just how exciting and fresh it is. We are sure their players will enjoy the control and flexibility it offers, and that it will enhance their overall experience of the game.”
William Mathieson, Head of Gaming Development at William Hill, added: “This is the first truly innovative and engaging roulette product I’ve seen in the last 10 years. It has such a wide variety of bets on offer, making it an exciting proposition for roulette and non-roulette players alike.
“Combined with a better margin for the operator this was a great opportunity for William Hill to work with ‘Be the house’ and we look forward to its upcoming launch.”
With this partnership in place William Hill becomes the second tier one operator to launch Cash In Roulette after Betfair was the first to flick the switch back in October.
