Ladbrokes Australia has become the second Australian bookmaker to integrate Digital Sports Tech’s (Digital Sports) ‘Player Props’ offering, a product which allows customers to create and customise their own bets on player performance across a range of statistics and sports, all in real time.
Updating the market, Ladbrokes confirmed its B2B partnership with Digital Sports, becoming the second bookmaker to install ‘Player Props’ provisions since the providers first launch with Madbookie.com this June.
The Ladbrokes Australia agreement also follows hot on the heels of Digital Sports Tech’s successful launch of the product with Coral in the UK and Europe last month.
Ari Lewski, Executive Director of Digital Sports Ltd, said: “We’re thrilled to be able to offer our game-changing player proposition betting product to Ladbrokes Australia, one of the most respected operators in the industry.
“We’ve witnessed first-hand the strong appetite that exists in the Australian market for player related betting opportunities via MadBookie.
The service will enable customers to create and customise their own proposition bets on any player and statistic for sports including football, American football, basketball, rugby league and Australian rules football.
Using a proprietary algorithm, Digital Sports Tech software will instantaneously analyse each customised bet to generate accurate odds.
Further product functionality will see Digital Sports Tech develop its market by integrating; Statistical Bets, Head-to-Head bets and Combined Statistic Bets
Dean Shannon, CEO of Ladbrokes Australia, said: “We are always focused on offering our players the very best sports betting offering and experience, which is why we have integrated Digital Sports Tech’s innovative new Player Props product.
“This product provides us with a meaningful point of difference in the marketplace from our competitors and enables us to further enhance the personalised betting experience that we continually strive to offer our customers.”