Paddy Power Betfair ups data usage with Football DataCo

Updating the market, FTSE-listed Paddy Power Betfair (PPB) has confirmed that it has entered a long-term data usage partnership with Football DataCo.

Moving forward, PPB teams will have access to in-depth match day data provided by Football DataCo for syndicated Premier League, EFL and SPFL matches’ across its digital channels and UK and Irish retail estates.

PPB joins competitors bet365, William Hill and Betfred as a Football DataCo industry partner.

Football DataCo welcomes PPB as its new top-tier bookmaker partner as the company celebrates its 15th year in business. The data provider has launched a new logo which aims to reflect Football DataCo’s ‘values as a premium data provider’.

Adrian Ford General Manager of Football DataCo, welcomed the PPB as new partners stating;

“British football continues to be a vital component for all betting businesses, both land-based and digital. There is growing acceptance that Football DataCo’s market leading product is protected by IP rights and a data usage licence is required to use it, as demonstrated by this deal. Football DataCo is going from strength to strength”