Stockholm listed betting exchange Spiffx has signed a joint venture agreement with leading Australian operator Cardinal House to roll out Take5Live and Spiffindex to the Australian and Asian market.
Take5Live is an engaging game based on Spiffx market activity that allows customers to place bets on there being a goal within the next five minutes at pre-determined odds. Spiffindex is an alternative exchange on which the difference between a ‘lay’ and a ‘back’ can be obtained by using only a small amount of the bet to achieve the same result.
Lennart Gillberg, Founder of Spiffx, said: “This strategic partnership will roll out Take5 as an acquisition tool and the Spiffindex alternative exchange in the Australasian market. With the Cardinal House network and Spiffx Group resources, we believe a strong foothold can be established quickly.”
Paul Carroll, MD of Cardinal House, said: “The partnership with the Spiffx Group will without question add immense value to both companies. Joining forces with the NASDAQ listed group was a simple, clear decision to make.
“At Cardinal House, we are assembling a specific portfolio of entertainment. The Take5Live and Spiffindex Alternative Exchange are technically fantastic, and both platforms offer the customer enhanced entertainment.
“We will offer both platforms to our national and international customers focusing initially on the mobile call to action markets. It will be a pleasure working with the experienced Spiffx team, and we can anticipate an early first quarter 2017 launch for both products.”
On Monday, the company also reached a separate agreement to launch Take5Live on 21Bet. Richard Hogg, CEO for 21Bet, said that it was a ‘conversion product which is attractive for new players, and for players who are less accustomed to playing sports’.
Gillberg commented: “We are looking forward to going live with Take5Live next year on 21Bet, who are active and successful in several markets, including the UK which is one of the world’s largest and most profitable markets for sports betting in the world.”
