Lydia Barbara – Microgaming – My Super Show

Lydia BarbaraLydia Barbara is the Head of Pegasus Gaming Solutions, powered by Microgaming. With the iGaming Super Show just 2 weeks away, Lydia is getting ready for her work in Amsterdam.

How I prepare for the event

Lots of research and prep for my presentation on Wednesday 8th June, day 2 of the show, at 2pm. There are so many different conferences running throughout the show, but I’m speaking at the Amsterdam Affiliate Conference.

The title is: Unpacking the Buzzwords – Mobile first, customer centricity, multi-channel and omni-channel. What they mean and how you can adopt them into your business. It’s a subject I find really interesting and I’m excited to be sharing my thoughts with those attending.

Also, I’ve worked closely with the Microgaming marketing team to develop the Pegasus stand, which has been fun. Microgaming also has a stand at the show, and attendees will be pleased to hear that the ice cream van is back!

Last year, the company celebrated the release of its Bridesmaids online slot, and this time it’s Dragonz, an innovative game due out later in the year. They are even making life-size, hand-crafted models of the main characters in the game for the stand!

What I’m doing at the Super Show

Hanging out with old friends, meeting new ones, and eating ice cream when the rest of the Microgaming team aren’t looking! But in all seriousness, this will be the first time Pegasus has had a stand at the show, so I’m really excited.

Pegasus is running a competition at the show, whereby we’re offering five free acquisition health checks to eligible companies that drop their business cards into the collection box. Looking at acquisition channels and campaigns, Pegasus will provide these five companies with a report on their PPC activities, registration and deposit processes, and their website’s SEO. Anyone interested, pop by the stand!

What I’m looking forward to most

Is it wrong to say the ice cream? It was super delicious last year. It’s also always great to catch up with people and, hopefully, get some new business! I genuinely do enjoy travelling and attending these sorts of shows.

Where you will usually find me at the Super Show

On my stand, A18. Just look for the Microgaming ice cream van; we’re right next door. I can also be found on stage in Conference Room 1, at 2pm on Wednesday 8th June, for my speaking slot. It’s a really topical presentation, so I’m hoping lots of people will attend.

Who I think will win Euro 2016

Honestly, I do not follow football at all! If the company decides to run an internal sweep-stake, who I support will be decided by that!

Ice Cream Microgaming


Source: SBC News

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