Lancashire football club Burnley FC will return to the Premiership with Dafabet as its official shirt sponsor.
Today ‘the Clarets’ announced that it had signed record two-season shirt sponsorship agreement with Isle of Man-based online betting operator.
Adhering to FA rules, the betting operator agreed to offer sponsorship space on all junior football shirts to promote Burnley FC’s community projects.
The Dafabet brand will receive high coverage visibility throughout Burnley’s Turf Moor stadium (Capacity – 23,000) on match day and will be further promoted on the club’s digital and social media channels.
John Cruces, Head of Sports Marketing and Sponsorship at Dafabet, commented on the sponsorship
“We’re very happy to sign up with Burnley Football Club and are looking forward to building a mutually beneficial partnership. They were deserving winners of the Championship last season and we’ll now be hoping for a successful return to the Premier League.”
Anthony Fairclough, Head of Commercial Affairs at Burnley FC, said: “This has been a lengthy process, involving many different companies of stature all over the world.”
“It highlights just how far the club has come as a commercial entity across the globe.I am particularly pleased Dafabet have also allowed us to project the good work we do in the community onto a world stage, and we thank them for a vision which mirrored our own.”
Source: SBC News
