European online betting operator NetBet has furthered its presence within the French market by securing the official shirt sponsorship of AS Saint-Etienne.
The NetBet logo will now appear on the right-hand “pocket” of the shirt, which will be clearly visible during all Ligue 1 2016/17 season games.
NetBet marketing further detailed that it had upgraded its betting partnership with ‘Les Verts’ until 2018. The betting operator will receive heightened coverage within the Geoffroy-Guichard stadium (capacity – 42,000) and throughout the club’s digital and social media channels.
Confirming its new sponsorship of AS Saint-Etienne, NetBet marketing detailed that it would enhance brand messaging with focused marketing initiatives and added value promotions targeting Saint-Etienne fans.
Alain Bocarra, Chairman of NetBet France welcomed the firm’s continued support of AS Saint-Etienne
“Football represents a large portion of our business, and it was logical to want to join forces with AS SAINT-ETIENNE which has a large fan base. AS Saint-Etienne is a committed club, just as our company, which strives to always listen to its customers”.
Roland Romeyer, President of AS Saint-Etienne backed Bocarra’s comments , stating that
“NetBet and the club share the same passion for football, but also the desire to share this with as many fans as possible. We have built a relationship based on trust which allows NetBet to consolidate its presence in France. Moreover, consolidation of this partnership further consolidates our development strategy”.
Source: SBC News
