UK licensed European online lottery broker Lottoland has confirmed the appointment of London-based PR firm ‘Frank PR’ as its lead communications agency for UK media.
Confirming the appointment of Frank PR, Lottoland marketing stated that agency would support its ongoing high coverage UK media campaigns acting as its lead public relations and outreach agency.
The London PR firm will additionally help Lottoland with branding services including content creation and media influencer engagement, as the Gibraltar-based firm looks to extent its coverage within the competitive UK lottery market.
Frank PR has prior industry experience having worked as key media agency for Paddy Power and Bwin UK.
The Lottoland team is excited to appoint Frank as our new partner at a crucial time for the brand in the UK,” said Lottoland’s Chief Commercial Officer Matt Robinson.
Andrew Bloch, Founder and Group Managing Director of Frank, commented on the partnership: “Lottoland is a great concept, with a fantastic model that allows customers to bet on some of the biggest lotteries in the world.
“Lottoland is a great concept, with a fantastic model that allows customers to bet on some of the biggest lotteries in the world. We’re delighted to have been appointed by such an exciting brand and look forward to helping make Lottoland a household name.”