Paddy Power Betfair secures Daily Mirror racing partnership

Trinity Mirror Group newspaper, The Daily Mirror has confirmed Paddy Power Betfair (PPB) as its new ‘Saturday Horseracing’ headline sponsor for the remainder of 2016 racing season.

PPB brands will provide Daily Mirror readers with a dedicated racing content and tips featured in newspaper pull-out.

The Daily Mirror website (Mirror.co.uk) will also feature a dedicated racing section for its sports readers promoting PPB brand offers. PPB content will further be promoted on the Mirror app and social media channels.

Confirming the partnership Stephen Mault, Head of Marketing at Paddy Power Betfair, stated

“This is a great partnership opportunity for Paddy Power Betfair given the rich heritage both we and the Mirror have in horseracing “

“We’re excited to be aligned with the relevant and high-quality editorial of Mirror Racing and provide readers with consistently great offers and prices.”

Andy Atkinson, Sales Director at Daily Mirror owner Trinity Mirror, said: “Horseracing has been an integral part of our sports coverage for many years, with a dedicated, loyal and highly engaged audience in print, online and across our national and regional news brands.

“As a news brand we can uniquely offer the impact of print, a very large but highly-targetable online audience and highly respected sports journalism – making us the perfect partner for Paddy Power Betfair to grow their brand awareness amongst racing fans.”