Seeking to optimise its programmatic media buying capabilities, industry marketing consultancy TAG Media has formed an exclusive partnership with Guernsey-based real-time bidding systems provider AIPIXL.
The AIPIXL partnership will see TAG Media extend its services within programmatic buying, a prevalent function in industry marketing and player acquisition services.
Updating the market, TAG Media will introduce AIPIXL services to new and existing clients within the iGaming industry seeking to develop their activity in RTB and programmatic marketing.
Tom Galanis, Director of TAG Media, commented on the partnership. “AIPIXL has a strong track record of driving businesses to maximise their revenues through appropriate technology strategies delivered in tax neutral environments. Simon and Nigel are exemplary marketing professionals whose consultancy and management services in the RTB and programmatic spectrums run superbly alongside what we do atTAG Media.”
Simon Potter, Co-Founder of AIPIXL, backed Galanis comments stating: “Tom is well-known throughout the gaming industry for his marketing expertise and so we are delighted to have the opportunity to work with him. As more and more marketing channels become programmatic so does the complexity of provider choice and campaign management. We help clients navigate this choice and identify new sources of revenue. Integrating these new campaigns alongside, and in conjunction with, TAG Media’s solutions will provide enhanced returns for our joint clients.”