SIS appoints Sandra McWilliams as new Sales lead

Sandra McWilliams

Industry horse and greyhound racing content provider SIS has confirmed the appointment of Sandra McWilliams as its new Sales Director.

An e-commerce sales expert, McWilliams joins SIS from international payments provider Equiniti, where she held the position of Sales Director for International Payments (2016-2017). McWilliams has prior industry experience, having led sales and commercial development  for gaming & betting sectors at Experian UK (2010-2014)

McWilliams joins SIS executive team, as the company plans to expand its international footprint, whilst further strengthening its core partnerships in the UK and Ireland.

SIS Commercial Director Paul Witten commented on the appointment of McWilliams: “We’re delighted to welcome Sandra to SIS and I believe that she is a valuable asset for the company.”

“She has a wealth of experience working in sales and has prior knowledge of the betting industry, which will prove to be invaluable as we continue to develop our customer base globally.”

McWilliams commented on joining SIS: I’m thrilled to have joined SIS and look forward to working with one of the industry’s most recognised brands.

“SIS has a strong heritage and I look forward to working with the team to help provide optimal betting solutions for our customers, and to growing both our domestic and international customer base.”


Source: SBC News