European sports betting operator Unibet (Kindred Group Plc) has furthered its Australian market presence by confirming that it has entered a two-year betting partnership with Supercars Australia (formerly The V8 Australia Supercars Championship).
The agreement sees Unibet become the ‘Official Betting Partner’ of the ‘Virgin Supercars Australia Championship’, the premier motor racing series for Australian tour cars.
The Unibet brand, will gain exclusive trackside coverage at Supercar venues, and will further work with teams and racers on a number of social media promotions.
Julian Timmins, Unibet’s Head of Marketing & Operations detailed his firm’s commitment to growing its coverage and presence within the highly competitive Australian online betting market, stating that Supercars Australia would play an integral part in Unibet Australia’s branding
“Unibet Australia is looking forward to working with Supercars to ensure fans are as well informed as possible when watching and betting on their favourite teams and drivers. We see Supercars as a fantastic platform to engage with and inform punters.” Supercars managing director Matt Braid. “We are pleased to partner with one of Australia’s and the world’s leading sports betting agencies.”
Supercars Managing Director Matt Braid welcomed Unibet as new marketing partner “We are pleased to partner with one of Australia’s and the world’s leading sports betting agencies. The high-quality, intense competition of our sport delivers excitement to millions of passionate fans which makes Supercars the ideal partner for Unibet”.
Source: SBC News