Natalie Berenato
European multi-brand online gambling group BCourt Group has confirmed that it has relaunched its affiliate marketing programme Betcartpartners (Betcartpartners.com) utilising Income Access (Paysafe Group) marketing software.
The relaunch of Betcartpartners will see Income Access’ marketing, player tracking and performance reporting software integrated across BCourt’s multiple betting/gaming brands; Betcart, 0Bet, Sky Lotto, Latari and PokerWay.com.
The new programme will be managed by Betcartpartners in-house affiliate marketing team, which is led by experienced player acquisition veteran Natalie Berenato, as Head of Affiliates, Betcartpartners,
“Since its launch, Betcart has grown rapidly within the iGaming industry and filled a gap in the market. Affiliates have unsurprisingly wanted to be part of the brand’s growth. Our programme’s expansion to include new brands such as Latari Lotto and 0Bet, as well as its integration with Income Access, will ensure that Betcartpartners becomes an even more enticing promotional prospect for affiliates.” Berenato commented
The Betcartpartners Affiliate Team will be displaying its new programme at the 2017 Amsterdam Affiliate Conference (ACC), where they will be exhibiting at Stand F20.
Lorenzo Pellegrino, CEO, Digital Wallets, Income Access, (Paysafe Group company), welcomed BCourt as new marketing partners “We’re excited to support the next phase of Betcartpartners and look forward to playing a significant role in its ongoing growth, and the overall player acquisition of its diverse portfolio of brands.”
Source: SBC News
