Clarion Events has furthered its presence within the affiliate marketing sector, by acquiring B2B event organiser Affiliate Summit Corporation.
The leading events company boosts its affiliate marketing resources adding the Affiliate Summit tradeshow and conference, FeedFront Magazine, GeekCast.fm, ReveNews.com to its existing portfolio.
Flagship conference the Affiliate Summit joins Clarion Events alongside the iGB Affiliate brand to further the vision of both companies to provide a comprehensive events and information platform for the affiliate marketing sector. With the acquisition, Affiliate Summit will continue to deliver the premier affiliate marketing tradeshow and conference in the US, and will now have the opportunity to expand the Affiliate Summit brand internationally.
Additionally, Affiliate Summit Co-Founders, Missy Ward and Shawn Collins with over 20 years’ experience in affiliate marketing, will continue running Affiliate Summit in the capacity of Co-CEOs with the support of their highly regarded team.
Shawn Collins commented on the sale: “Clarion is widely regarded as a leading event organizer, and we will be harnessing their expertise in order to expand internationally and bring our events to the next level. Becoming part of Clarion will add value to our current brands and provide an opportunity to take new products to emerging markets. Bringing Affiliate Summit and iGaming Business together will deliver enhanced benefits to attendees and exhibitors alike.”
Clarion Events acquisition of Affiliate Summit Corporation, follows last week’s news that European private equity firm Blackstone had taken a majority shareholding in Clarion Events for a reported £600 million.
Alex Pratt, Managing Director – iGB Affiliate, Clarion Events commented Affiliate Summit Corporation “This is a really exciting acquisition for Clarion, bringing together the biggest affiliate marketing events company with Clarion’s resources, expertise and successful affiliate shows in igaming and finance. Missy and Shawn have established an extremely strong business and we are looking forward to a successful collaboration to improve the US events as well as launch the Affiliate Summit brand internationally.”
Source: SBC News
