Joining the (VfL) Wolf Pack: 10Bet signs betting partnership with 2009 German champions

10Bet, a sports betting operator powered by SBTech, has announced a new partnership with German football club VfL Wolfsburg.

As the Exclusive Betting Partner for VfL Wolfsburg, crowned winners of the Bundesliga as recently as 2009, 10Bet branding will feature on pitch-side advertising, LED screens and interview boards during all league and cup games played at the 30,000-capacity Volkswagen Arena, as well as on all VfL Wolfsburg print media and the team’s official website.

The collaboration is the latest in a series of marketing initiatives being implemented as part of 10Bet’s expansion into new markets in the lead-up to next year’s FIFA World Cup in Russia, including the ongoing penetration of DACH markets and other key arenas.

10Bet is currently in preliminary discussions regarding potential shirt sponsorship of an English Premier League club for next season, while the operator is also considering a number of other options with leading international brands.

10Bet CMO Oshri Kostiner said: “We are delighted to support the Wolves throughout this thrilling 2017-18 Bundesliga campaign and are looking forward to seeing our partnership evolve over the coming years.

“This exciting collaboration between two internationally recognised brands underlines our position as a leading player in the world of online sports betting. With two decades of top-level experience each, both our teams are in the big time to stay!”

As well as winning the Bundesliga in 2009, Wolfsburg finished runners up to Bayern Munich in 2015, the same year they won the DFB-Pokal Cup by beating Borussia Dortmund 3-1.


Source: SBC News