By 2019, more than one in ten adults worldwide will engage in some form of mobile or online gaming, with nearly half of all adults in the UK and Italy involved on the activity by that time, according to a recently published report by Juniper Research.
While in large part this will be the result of migration from traditional lottery purchase to mobile channels, growth will also be fueled by increasing liberalization of online markets across Europe and the US, driving usage of casino and sportsbook services.
Although major companies are increasingly complying with gambling laws and regulations, especially in Europe, burdensome rules may also lead to operators withdrawing from certain markets.
“The introduction of prohibitive taxation rates will simply lead to an exodus of major players with customers switching to unlicensed operators,” research co-author Windsor Holden warned.
