BetConstruct continues its growth in Latin America

“Growth is never by mere chance; it is the result of forces working together.”

Anna Shahbazyan, BetConstruct’s Regional Director in Uruguay

The Latin American region has always been a great basis for steady expansion of BetConstruct products. It is at the centre of BetConstruct’s global strategy with two offices operating from Uruguay, led by Regional Director Anna Shahbazyan, and Peru where the office is led by Regional Director Alonso Jibaja.

“The Latin American iGaming market is approaching maturity. It has its peculiarities which we always take into account. We have begun and currently continue developing comprehensive strategies for the local market. This means we want to be able to breathe the same air as our partners and help them turn possible problems into opportunities for mutual growth,” says Anna Shahbazyan.

BetConstruct has always stood out with excellence in customer service. The company supports its partners in Latin America in Spanish and Portuguese. And it is the quality of this service that brought to BetConstruct the EGR B2B Awards for Best Customer Service earlier this year and did it for second year running.

The company has also added a representative in Mexico, Jak Malki, bringing its presence closer to the Mexican and Central American region.

“For us customer service is a first-class citizen,” adds Anna Shahbazyan. “It is as important as providing cutting-edge technology and opportunities for growth in a very competitive market.”

The importance of the Latin American region for us is manifested in our diversified offerings and customer service. This is done to help BetConstruct partners acquire and, most importantly, retain players and also be able to compete with larger operators in their markets.

“Betconstruct is continuing to grow with its LatAm partners bringing them closer to undiscovered possibilities and unmatched success,” says Anna Shahbazyan.

Iulian Sasaran