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Helio Gaming has signed a deal to provide its full suite of innovative lottery games to WeAreCasino.
The new agreement includes the integration of own-branded lotto games and betting on international lotteries, which will be made available to the platform’s operator partners.
The addition of its suite of tailored products will offer players the chance to win life-changing prizes from small stakes, as sportsbooks and casinos are able to provide lottery options for the first time.
Requiring no skill or pre-existing knowledge, these games boost acquisition and retention and enhance an operator’s ability to cross-sell high-frequency jackpots.
Richard Mifsud, CEO at Helio Gaming, said: “WeAreCasino has established a varied network of operator partners and signing up with them is another exciting step for us.
“We are always striving to further the reach of our games, and we are confident that this new partnership will help us do that, particularly given their presence in Europe and a number of emerging markets.”
Christian Maglia, CCO at WeAreCasino, said: “Helio Gaming has created a fantastic portfolio of lottery games and we are sure their content will appeal to operators.
“We are always looking for engaging content which our partners can deliver to their customers and deals such as this one will keep us on track to do that.”
Malta-based Helio Gaming now offers a number of customisable lottery games including daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of customer demographics.
With unlimited jackpots, the draws can use the supplier’s certified RNG or live broadcast using existing casino studios, and even include non-monetary prizes such as cars, yachts, and luxury holidays.
About Helio Gaming:
Helio Gaming, a fully scalable lottery engine system that offers multiple API functionality with which to integrate existing gaming platforms, customer relationship management, campaign management, affiliate management, and other marketing automation tools. Its portfolio includes custom-made lottery games to fulfil any operator’s lottery needs, including its flagship brand Lotto Hero. Such games can vary from operator-branded RNG lottery games, where the operator can tailor the game to their needs, lottery games based on the outcome of international lotteries, and much more. Helio Gaming’s products offer its partners a new vertical through which to grow and strengthen their player base and drive cross-sell between their other game verticals. These products give them the edge in what is a fiercely competitive sector and can be integrated easily and seamlessly into any platform.
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