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Initial calculations reveal that Germany’s online lottery provider Lotto24 AG has exceeded the business forecasts for 2018. It has hit a record business growth in the last quarter.
The transaction volume in the fourth quarter of 2018 has reached EUR 85.9 million, an increase of 53.0 per cent over the same period of the previous year to approximately (previous year: EUR 56.2 million).
The gross margin will spike to 11.9 per cent (previous year: 11.5 per cent), especially because of the very positive development of the syndicates in this jackpot environment. The company attracted around 128 thousand new customers (previous year: 75 thousand) in marketing costs per registered new customer (CPL) of EUR 26.98 (previous year: EUR 29.40).
Lotto24 AG will record a transaction volume of EUR 321.8 million in the financial year 2018 (previous year: EUR 220.7 million, +45.8 per cent), an increase of + 51.8 per cent to EUR 38.3 million Euro (previous year: € 25.2 million) and a gross margin of 11.9 per cent (previous year: 11.4 per cent).
With a total of 596 thousand new customers (previous year: 291 thousand), the number of all Lotto24 registered customers will thus amount to 2,169 thousand (previous year: 1,573 thousand). Due to the jackpot-related expansion of marketing activities and the series of comparatively cost-intensive TV commercials conducted in the first half of 2018, marketing costs in 2018 doubled to around 15.4 million euros (previous year: 7.9 million euros). However, the CPL will be well below the previous year’s level at EUR 25.88 (previous year: EUR 27.32).
Thanks to the strong sales performance, EBIT will improve to EUR 2.6 million (previous year: EUR 1.0 million); the result for the period will be EUR 7.7 million (previous year: EUR 2.5 million) due to a positive technical effect in connection with the formation of deferred taxes of EUR 5.2 million (previous year: EUR 1.8 million).
Source: Latest News on European Gaming Media Network
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