EasyOdds CEO David da Silva believes his firm has “a natural role to fulfil as an independent body sitting between consumers, operators and the UK Gambling Commission”.
The comments were made during an interview with AffiliateINSIDER, when da Silva was probed on what kind of strategy the sports betting affiliate has implemented to deal with compliance and social responsibility.
“To fulfil our promise as the punters’ champion we also need to offer the tools for their own protection,” he explained. “We’re currently building player protection into the EasyOdds user experience to make sure we help our users find the right information or resources – not just the best betting odds.
“We believe EasyOdds has a natural role to fulfil as an independent body sitting between consumers, operators and the UK Gambling Commission. As such, we’re actively engaging with all of these stakeholders to identify the biggest impact we can bring to the industry as a whole.”
In operation since 1999, EasyOdds has built its brand around being one of the first ever affiliates, accumulating a great deal of trust and authenticity in the process. “We serve a very loyal user base of punters who rely on our original promise to them – to be on their side and help them get the best deals available from bookmakers,” da Silva agrees.
With twenty years already on the clock, the firm is showing no signs of taking its foot of the gas anytime soon. “EasyOdds is an established UK online betting institution,” he enthuses.
“It makes sense to build on this by taking our proposition and experience into new markets. In fact, you will be hearing a lot of exciting news from EasyOdds over the coming twelve months from both a commercial and punter’s perspective.”
da Silva will talk on the affiliate CEO panel, moderated by AffiliateINSIDER CEO Lee-Ann Johnstone, at next month’s Betting on Football conference. Find out more here.
Source: SBC News
