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MLS announced a multi-year strategic partnership with MGM Resorts International, an historic joint venture that makes MGM Resorts the league’s first official gaming partner.
As part of the deal, Roar Digital, a joint venture between MGM and GVC, becomes the exclusive official sports betting partner of MLS.
The landmark deal provides MGM Resorts and Roar access to enhanced MLS data for fans and sports betting customers and includes television-visible signage for all 100-plus nationally-broadcast MLS games and unique MLS-themed promotions and sweepstakes. The groups will also work together to develop an exclusive “Free to Play” game for fans.
In addition, MGM Resorts and MLS will collaborate on bringing world-class soccer events and other experiences to fans in Las Vegas.
“Major League Soccer is proud to partner with MGM Resorts to bring existing and new fans close to our sport in innovative and immersive ways,” said MLS Commissioner Don Garber in a statement. “MGM Resorts is a leader in sports betting, and they recognize the progress of our league and the growth of the sport in the United States and Canada. Together, we will deliver cutting-edge data and analytics to MLS fans, and fan engagement will be the driving force behind every initiative in our partnership.”
As part of the agreement, both organizations will work together to protect the integrity of MLS matches. Access to MGM Resorts’ responsible gambling program, GameSense, is available at www.mgmresorts.com/gamesense.
ABOUT MLS:
Headquartered in New York City, Major League Soccer features 27 clubs throughout the United States and Canada, including future expansion teams in Nashville, Miami and Austin. The League plans to have 28 clubs in the coming years.
ABOUT MGM RESORTS INTERNATIONAL:
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 29 unique hotel and destination gaming offerings including some of the most recognizable resort brands in the industry. Expanding throughout the U.S. and around the world, the company acquired the operations of Empire City Casino in New York in 2019, and in 2018, opened MGM Springfield in Massachusetts, MGM COTAI in Macau, and the first Bellagio-branded hotel in Shanghai. The over 82,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®.
ABOUT ROAR DIGITAL:
Roar Digital LLC is the US sports betting and online gaming venture, owned by MGM Resorts International (NYSE: MGM) and GVC Holdings Plc (LSE: GVC). Based in New Jersey, the venture was established in July 2018 to create a world-class sports betting and online gaming platform in the United States, in order to take advantage of the new opportunities created by the U.S. Supreme Court’s decision to overturn the U.S. federal Professional and Amateur Sports Protection Act (PASPA). Utilizing GVC’s US-licensed, state-of-the-art proprietary technology platform, Roar Digital offers sports betting and online gaming via market leading brands including playMGM and partypoker. The venture will have exclusive access to MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses.
Source: Latest News on European Gaming Media Network
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