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The iGaming industry is one of the fastest moving verticals on the planet. As virtual reality, internet of things and big data take hold, competition continues to intensify between operators looking to deliver the very best experience for customers. Now more than ever, it is vital that operators offer customers seamless customer experience, the very latest casino bonuses, and the latest technology.
Keeping up with the latest emerging trends is another way operators can stay ahead.
The undeniable rise of Esports
The latest iGaming vertical to explode is the Esports vertical. Growing off the back of popular RTS and MORA titles, 2019 is set to see tonnes of new gaming titles take the industry by storm. Popular titles like Overwatch and Fortnite will continue to dominate Esport rankings. However, new titles like Apex Legends will offer fierce competition and an array of new markets for customers to enjoy. Apex Legends saw 25 million players on the game, within 1 week of launch. This level of engagement is crazy and paves the way for operators to offer numerous attractive markets on a wider pool of games.
This increasing hype has seen Esports sponsorships rain in from the world’s leading brands. These include the likes of Red Bull, Nike and Mercedes Benz. This industry is only in its infancy and will continue to explode over the coming decade. Operators across the iGaming vertical should take note and prepare their operations to take advantage of this key trend.
Cryptocurrency casinos on the rise
If you haven’t seen the immense rise of cryptocurrency and the blockchain industry in the past 12 months, you must have been living in a cave. From humble beginnings, cryptocurrencies like Bitcoin and Ethereum have exploded from single digit market caps, to $100bn+ beasts. And many experts don’t see that trend reversing any time soon. Never one to miss a beat, iGaming operators have been pouring into the space quickly. There has been a sharp rise in operators offering blockchain based betting platforms. Similarly, operators are considering how they offer customers the ability to wager in popular cryptocurrencies like BTC and ETH. Much like the Esport trend, where younger customer demographics are shifting the industry, blockchain and the tokenised economy will continue to take hold in the next few years. iGaming operators need to take note and ensure they are ready for this growing digital economy.
The rise of No Bonus Casinos and Casino Cashback
It’s not only new technology and changing trends that operators need to stay on top of. The way in which operators are promoting their service offerings is also changing. Gone are the days where casinos solely focus on welcome bonuses and free spin offers. Casino operators now offer casino cashback and no bonus offerings to change the way they add value for their important customers. Not only do they want to attract the right type of customer. They want to drive lifetime value by continually rewarding them. Casinos are finding cashback is a great way to do this because they align their interests with the player. If the player wins, the casino provides no extra bonus or incentive. However, if the customer loses then they get cashback sent into their balance. This keeps the player engaged and gives them an additional value that they won’t find elsewhere. It’s vital that casino operators think about their welcome bonus and existing player incentives. Staying on top of the way they reward their best customers will keep them on top.
It’s going to be interesting to see how these emerging trends impact the iGaming industry. We wouldn’t be surprised to see much of the upcoming innovation in each space come directly from innovative iGaming operators vying to stay ahead.
Source: Latest News on European Gaming Media Network
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