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Branschföreningen för onlinespel (BOS), the Swedish operator association, has reported to the country’s TV, radio and press regulator that Svenska Spel has failed to include responsible gaming information in TV segments promoting its Triss, Keno and Lotto products.
It is the second challenge filed against Svenska Spel by BOS since the Swedish market opened, following a complaint over the operator apparently exploiting its lottery monopoly to promote its igaming offering to consumers.
“A new gaming market requires not only new regulations and legislative changes adapted to a modern era.It requires, above all, a common view of how we meet, act and communicate with customers from a sustainable consumer perspective,” BOS secretary general Gustaf Hoffstedt said.
He added that Svenska Spel had to accept that the days of it holding a monopoly over the Swedish gaming market were over. As such, he said, using programme segments featuring gambling products should be regulated in the same way as any other form of advertising.
Source: Latest News on European Gaming Media Network
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