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Playtech, the leading gambling software development company, has launched its industry-leading casino offering in multiple markets across GVC’s leading brands. Playtech’s products and services integrate with GVC’s own technology to deliver a seamless player journey across all verticals and channels, providing the player with access to over 600 games.
The UK, Spain, Italy and Georgia have become the latest key markets in which GVC has launched Playtech’s award-winning content on its legacy brands. In the UK bwin and Sportingbet will also take the exclusive Casino tab already offered on GVC’s Ladbrokes and Coral brands. Playtech and GVC’s partnership is also live across the key regulated markets of Belgium and Greece.
“This programme of key launches represents the first stage of what we believe will be a significant, long-term partnership with GVC. GVC’s desire to bring Playtech’s products and services to all of its customers across its portfolio of leading brands underlines Playtech’s position as the preeminent technology partner in regulated and fast-growing markets. We have a longstanding partnership with GVC and we are pleased to see it grow. This deal is a real testament to the hard work of all our teams, especially the innovation of their content and services,” Shimon Akad, Playtech COO said.
“Our strategic partnership with Playtech goes from strength to strength, driving growth in both of our businesses. Playtech’s content has already proved hugely popular with our customers where it is already live and we look forward to rolling it out in further markets over the coming months,” Shay Segev, GVC’s Co-COO added.
Source: Latest News on European Gaming Media Network
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