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Betano, the online sportsbook brand of Stoiximan Group, has become the principal shirt sponsor of Primeira Liga football club Sporting Clube de Braga (SC Braga). Presenting its new shirt sponsor to media, SC Braga governance confirmed that Betano would act as the “arsenalistas” principal partner until 2022.
SC Braga and Betano have chosen not to disclose the sponsorship terms, however, the Primeira Liga football club has confirmed that the Betano agreement will see the brand promoted across its B-team and under-21 sides.
“We were impressed with Betano’s approach and quickly realised that he would be the ideal partner for our club. As it is known, SC Braga understands that the visibility of the front of his jersey has great value, moreover, recognised by the market analysts, and Betano had a very clear perception of the projection that SC Braga has and the return it can give,” SC Braga President Antonio Salvador said.
“As an international company with a local approach and a long term vision in all of our partnerships we develop strong bonds with the people and the local sports teams. In this spirit we sponsor Sporting Clube de Braga, a team with a long history in Portugal, that will join our Group`s prominent sponsorships family. We aim to give back to society by becoming active in social responsibility initiatives, which can cultivate the spirit of fair-play and ethics in football as we do in every of the 6 countries that we operate,” Panos Konstantopoulos, CMO of Betano said.
Source: Latest News on European Gaming Media Network
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