A new era for global sports data and content rights begins as leading US incumbent STATS confirms that it has completed its acquisition of rival Perform Group.
Absorbing the Perform assets of OPTA, RunningBall and Watch&Bet, STATS confirms the formation of new business entity ‘Stats Perform’ seeking to become the outright global leader in sports data provisions.
Last April, Robert F Smith’s private equity fund Vista Equity moved to acquire Perform for an undisclosed fee, as the European sports data firm separated from its OTT unit DAZN Group.
At the time Vista Equity outlined that it would form a ‘new global powerhouse’ for a disrupted sports marketplace, servicing its diverse range of stakeholders.
The new entity is led by STATS leader Carl Mergele as Stats Perform Group Chief Executive. Updating US media, Meregele outlined the enlarged enterprise intent to not only dominate sports data, but further deliver new innovations and engagements for global sports audiences.
Outlining Stats Perform’s mandate, Mergele revealed that the data firm had more than 20 AI patents ready for collaboration between the two firms will service sports media and broadcasters, technology companies, global brands, sportsbooks, teams, leagues and fantasy sports operators.
“Stats Perform is set to engage billions of sports fans this year and I expect that to grow as we bring new innovative technologies to market, expanding our global presence.” Carl Mergele
“To truly revolutionise sport, we have harnessed the power of immense amounts of sports data with unparalleled AI technology. This unprecedented sports data and technology creates boundless possibilities for our global partners in fan engagement, betting and team performance.”
Source: SBC News
