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The PGA TOUR and DraftKings Inc. have entered into a new multi-year partnership and designated DraftKings as the first-ever “Official Daily Fantasy Game of the PGA TOUR.”
“We are excited to partner with DraftKings, an industry leader in innovation and fan engagement, in this groundbreaking step for the PGA TOUR. The partnership with DraftKings provides the TOUR with a unique opportunity to innovate in a new industry and to further engage our fans,” Luis Goicouria, PGA TOUR Senior Vice President Media said.
DraftKings will activate the partnership by branding its daily fantasy golf contests as “PGA TOUR DraftKings Fantasy Golf.” By playing these contests, fans will have the opportunity to win cash prizes as well as an array of PGA TOUR prizes in the future.
PGA TOUR DraftKings Fantasy Golf players will have the ability to receive real-time video highlights for players in their respective lineups. PGA TOUR and DraftKings will also collaborate on a variety of real-time product enhancements via the PGA TOUR’s proprietary ShotLink data feed.
“Golf continues to grow in popularity among DFS players globally at DraftKings and is our fourth-largest sport in terms of engagement, out of 15 total offerings. Our partnership with the PGA TOUR signals a mutual commitment to excellence in customer experience along with a new era in golf fandom and engagement,” Ezra Kucharz, chief business officer of DraftKings said.
Source: Latest News on European Gaming Media Network
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