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Vox Media’s SB Nation and DraftKings have announced a multi-year editorial and technology partnership, DraftKings Nation. The property will have an immediate focus on the 2019 NFL season.
DraftKings Nation media property operates on Chorus, Vox Media’s proprietary publishing platform, which provides industry-leading publishing capabilities for modern media companies. In the coming months, DraftKings Nation will provide original content, key insights, analysis and lifestyle coverage from all angles of daily fantasy and sports betting.
“Over the past decade, SB Nation has honed a unique ability to engage massive fan communities while Vox Media’s innovative technology platforms, Chorus and Concert, have accelerated that growth. Now, in partnership with DraftKings, we have combined our editorial vision and expertise, paired with our technology capabilities to serve passionate sports fans in this fast-growing area,” Jim Bankoff, Chairman and CEO of Vox Media said.
“DraftKings’ partnership with SB Nation provides a new, best-in-class content destination for passionate, skin-in-the-game sports fans. In addition to consumers being able to access expert analysis, this partnership gives advertisers, brands and marketers a new platform to reach highly engaged and coveted sports fans,” Ezra Kucharz, chief business officer of DraftKings said.
Source: Latest News on European Gaming Media Network
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