Sports Betting Growing Worldwide
Let’s face it, with nowhere to go and few places open during the global pandemic, it’s been tough to find something to do in your spare time, of which most of us have had plenty. Even professional and recreational sports bettors had few options after the North American leagues shut down in mid-March. No NBA, NHL, MLB, NASCAR, and to make matters worse, football wasn’t even on the horizon.
It was a desolate wasteland and those who wanted to scratch their itch couldn’t even find a casino open to roll some dice, spin a roulette wheel, pull a slot, or play a little blackjack. But as they say, necessity is the mother of invention and soon sportsbooks began offering eSports, simulations, and video game battles, like League of Legends, to sate the appetites of its starving clientele.
And suddenly, there was rabid interest in Taiwanese paddle ball, Belarusian soccer, Japanese baseball, cockroach racing in Istanbul…okay, the last one was a bit of hyperbole but you get the drift. If there was an event that was being listed by the books then there were plenty of people willing to wager on the outcome.
If we scour the betting industry news and listen to those who are considered experts in the field, we soon realize that the advent of legalized sports betting both in the United States and around the world has been a boon to the market.
The sports betting stigma of decades ago has increasingly dissipated, to the point where it has virtually vanished, now that millennials have embraced fantasy sports which broke down the door for sports betting in particular. What’s the difference if you bet on a player versus the team he plays on? Nothing.
And that reality became so painfully apparent that even the most hypocritical of all, Roger Goodell and the National Football League, could no longer take a hard line after they partnered with DraftKings to get a piece of the lucrative DFS market. The NFL has been sports betting’s harshest critic, stating its very existence could impeach the integrity of the game, yet has been its biggest beneficiary due to the soaring ratings that having a vested financial interest by the bettors who watch it, renders.
The sports betting market was estimated at north of $85 billion last year and despite the dearth of betting options for the five months that the North American leagues were dark, not to mention a lack of preseason NFL games, coupled with a staggered U.S. economy, the global numbers will again be enormous. But whether it even approaches last year’s number, it’s quite possible that 2021 – assuming things return to pre-pandemic normal – will be the biggest sports betting year of all.
Sportsbooks Rely on Affiliates
Whether the sportsbook is located offshore or based in the good, ol’ USA, they need customers, like any other business, to keep the wheels spinning. And a major part of attracting customers is through either direct or affiliate advertising. Affiliates are simply websites that promote these sportsbooks and often provide the reader with incentives to click and join.
Below is a DraftKings affiliate program and what to expect if you are interested in becoming an affiliate in a booming market segment which includes both daily fantasy sports and sports betting.
- The DraftKings Affiliates Program is free and there is a DraftKings Sportsbook & DraftKings Daily Fantasy program.
- DraftKings is already a leader in the daily fantasy sports industry.
- They are a visible name in the sports world, with direct partnerships with professional sports leagues.
- DraftKing’s websites continue to explore innovative technological improvements.
- They too provide a secure website with pages that are easily navigated on a desktop or mobile device.
- The commission structure pays 40% of the net gaming revenue inside the first 30 days and 25% from 31 days on.
- You can choose to be paid your earnings by check or through PayPal.
- Links and materials are provided in your DraftKings Affiliates account.
- You cannot, however, use outside promotional codes or referrals that are not approved by DraftKings.
- The DraftKings Affiliates Program is both managed and paid internally by DraftKings. There are no third-party fees or associations.
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Source: Eastern European Gaming – Affiliate Programs – News – Legal Updates
