BILD, Germany’s highest-selling newspaper has confirmed that it has entered a ‘strategic brand cooperation’ with Gibraltar bookmaker BetVictor to launch ‘BILDBet’ for Germany’s re-regulated online gambling marketplace.
Issuing a corporate statement, Axel Springer SE the publishing group of BILD confirmed that it had formed its strategic partnership with BetVictor, securing a German federal interstate sports betting licence.
This October, BetVictor was named amongst the first fifteen online licences to be approved by the Regional Council of Darmstadt – the Hesse-based agency tasked with handling the federally approved Interstate Treaty on Gambling’s licensing procedures.
Changing market developments, saw Germany’s sixteen Länder (regional councils), agree to form a ‘‘transitional tolerance framework’ from 15 October – allowing licensed operators to launch their online casino and sportsbook services complying with the laws of the Interstate Treaty which will be enforced from 1 July 2021.
Announcing their strategic cooperation, BetVictor and Axel Springer target a December launch for their ‘BILDBet’ property.
BILD is recognised as one of Europe’s highest coverage daily news and sports papers maintaining a daily readership of 2 million. Meanwhile, its BILD.de news portal garners an average of 200 million views per months.
“BILD is known for unique sports reporting and enthusiasm for sports. Through the collaboration with BetVictor, this shall now be expanded in the form of an attractive and user-friendly betting service.” Axel Springer detailed in its statement.
Source: SBC News
