Betfred has penned a triple deal to become an official partner to the England Men’s, Women’s and Wheelchair teams for the 2021 Rugby League World Cup (RLWC), expanding its rugby league roster with the addition of the prestigious competition.
In 2017, the UK bookmaker secured the title sponsorship of the Super League, the top tier of rugby league. The deal was extended in May 2019 for a further two years, marking the biggest sponsorship agreement in the tournament’s history.
Betfred has also landed deals with the Championship, League 1 and the Women’s Super League.
“Betfred have been outstanding sponsors for Rugby League for the last four years, and it’s fantastic that they will now extend that support to our England teams in 2021,” Mark Foster, the RFL’s Chief Commercial Officer said.
“It’s such an exciting time for our Men’s, Women’s and Wheelchair teams as they prepare to play World Cups on home soil.”
As part of the agreement, the Betfred logo will appear on the lower back area of players’ jerseys during the tournament to promote the brand.
“Following our very successful association with Rugby League at all levels in recent years, Betfred are delighted to become an official partner of the England Men’s, Women’s and Wheelchair teams for the Rugby League World Cup in 2021,” Betfred Owner Fred Done announced.
The Men’s Rugby League World Cup gets underway on 23 October, when England host Samoa at St James’ Park, whilst the Women open the tournament at Emerald Headingley against Brazil on 9 November.
England’s Wheelchair Rugby League World Cup campaign commences on 11 November against Australia at the Copper Box Arena in London’s Olympic Park.
Source: SBC News
