Ladbrokes has confirmed that it will retain Neverland as its lead creative agency, following the success of its âThis Time We Play Togetherâ campaign launched for this summerâs UEFA Euro 2020 championships.Â
Dominic Grounsell, Entain Plcâs UK and IRE MD for Sports Brands, confirmed Neverlandâs renewal to marketing news source Campaign, praising the agencyâs creative approach and fresh thinking to reposition the Ladbrokes brand to a wider audience.
Neverland began work with Ladbrokes last April, as Entain decided to split the creative accounts of its flagship Ladbrokes and Coral betting brands ahead of a crucial summer period featuring Euro 2020 trading.
Coralâs advertising account would be maintained by incumbent BBH London, whilst Ladbrokes would be catered by Neverland as the independent agencyâs first sports betting client.
Leading Ladbrokes Euro 2020 account, Neverland launched âThis Time We Play Togetherâ â an HD advert celebrating âfootballâs unifying and enthralling return to the international stageâ.
Neverlandâs work would gain Ladbrokes wider marketing recognition, as âThis Time We Play Togetherâ would be rewarded as Campaignâs âPick of the Weekâ advert â a noted achievement as all Ladbrokes competitors refreshed-or-relaunched campaigns for Euro 2020.
Ladbrokes new advertising structure will see Neverland lead its creative advertising strategy working alongside The7Stars as lead strategic media planning agency for the combined accounts of Ladbrokes and Coral.
Source: SBC News