Being the first to report on the breaking news in November of last year on iGaming.org, it is now official. Flutter Entertainment’s PokerStars has stepped up its marketing efforts as a sports-oriented brand and announced a new partnership with Formula One’s Red Bull Racing,
The partnership, that had been years in the making with the two starting talks already back in 2017, will finally see the PokerStars’ brand featured on Red Bull Racing’s RB18 racecar and on its drivers’ race suits.
NEW: PokerStars and Red Bull Racing seal global partnershiphttps://t.co/noQSrCSKfZ
— PokerStars Blog (@PokerStarsBlog) January 21, 2022
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There will be multitude of ways where the two will expand its respective audiences while bringing exciting experiences, promotions, content and rewards to the online gaming community and Formula 1 Fans. Marketing activities will include all of the verticals, PokerStars Casino, Sports & Poker and gaming fanatics might see the new Formula 1 World Champion Max Verstappen and his teammate Sergio Perez play some heads-up poker.
Flutter International’s Chief Executive Officer, Dan Taylor, said:
“Red Bull Racing is an ideal fit for PokerStars because it’s not just about what you offer fans and players but the ethos and vision behind how you offer it.
Part of our vision for PokerStars is to create the world’s most epic casino, built on player experiences, giving our community moments they’ll never forget. Red Bull Racing’s phenomenal success is built on their bold, innovative, and passionate ethos, which has led to incredible success both on the track and in becoming one of the world’s most popular sports brands.”
Red Bull Racing Team Principal and CEO, Christian Horner, said:
“Following last year’s blockbuster Formula One season, I am delighted to kick off 2022 by announcing PokerStars as a new partner.
In our sport we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport’s global fanbase to provide new and interactive experiences for them to enjoy.
We are pleased to welcome PokerStars to the Team as F1 enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together.”
With the agreement, PokerStars expands its presence in Formula 1 after it extended its partnership with Formula 1 as its official betting sponsor until 2023.
The post It is Official: PokerStars & Red Bull Racing Announce Global Partnership appeared first on iGaming.org.
Source: Igaming
