Online sportsbook and casino operator, Betsson, has been named the Exclusive Sportsbook Partner of CONMEBOL Copa América Femenina 2022.
Hosted by Colombia, the women’s CONMEBOL Copa América will be held between the 8th and 30th July 2022 and will see a total of 25 matches played in the Colombian cities of Cali, Armenia, and Bucaramanga.
Betsson’s presence in Latin America has grown exponentially over the past years, driven by its market-leading customer offerings in the region. Betsson has also invested in its sportsbook infrastructure to cater for Latin America and continue to optimize its supply to further improve player experience. Commenting about this partnership, Betsson Group’s CEO, Jesper Svensson said:
“The rationale behind sponsoring one of the biggest moments of the world’s sports calendar in 2022 is very simple – Betsson’s commitment to sport and its support for gender equality.”
Betsson, which just last year was the Official Regional Sponsor for the men’s CONMEBOL Copa América 2021, will activate branding and promotional activities in stadiums, gets several media exposure opportunities, is able to use the championship’s assets and footage in its marketing and content, be visible on media backdrops, and get activations across CONMEBOL’s online and mobile channels. Betsson will also be the “Official Lineups” content sponsor.
Svensson added:
“Besides the exciting potential of further raising Betsson’s brand awareness in the region, we are extremely proud to be partnering with CONMEBOL as they are exceptionally committed with improving women’s football in South America. They are members of the UN’s Global Pact Target Gender Equality program and are the only confederation that requires men’s clubs participating in its tournaments to have two women’s football teams, at both youth and senior levels. Moreover, CONMEBOL’s women representation is inspiring with some 42% of its officials, 55% of its managers and 18% of its directors being female. At Betsson we have similar representation with approx. 40% of our workforce identifying as female.”
Juan Emilio Roa, Commercial and Marketing Director from CONMEBOL said:
“CONMEBOL values the support of Betsson for one of its most important tournaments, the CONMEBOL Copa America Femenina 2022. This partnership comes from a shared vision between CONMEBOL and this prestigious company of boosting women’s football across South America with a strong participation of girls, young adults and women.”
LatAm’s passion for women’s football is constantly growing. Besides being the best performing continent in the 2019 World Cup, LatAm saw the highest growth in TV audience (+560% from 2015 to 2019) and CONMEBOL Copa América Femenina 2018 in Chile reached a record audience of more than 20 million viewers.
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Source: Igaming
