Meta Hollywood, the largest virtual community for movie lovers, studios, and creators, which was launched by Animoca Brands in partnership with the Planet Hollywood Group (“Planet Hollywood”), announces a new partnership with The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, to develop a first-of its-kind virtual Hollywood-themed backlot movie studio in the metaverse.
As part of its continued expansion across the metaverse, Meta Hollywood secured a considerable plot of LAND in The Sandbox, where it will host Hollywood-themed events and experiences in a Hollywood backlot studio format. Meta Hollywood will invite guests in The Sandbox to embark on multiple unique adventures by touring several themed backlot experiences, including horror and action sets, holiday-themed environments, red carpet premiere events, and a memorabilia museum.
Meta Hollywood co-founder Robert Earl, said:
“I’m very excited about our partnership with The Sandbox, which allows us to provide our community members and users with an exclusive, first-of-its-kind Hollywood backlot experience where they can interact and own assets in a dynamic virtual environment made possible by Web3 technology.”
Sebastien Borget, COO and Co-Founder of The Sandbox, said:
“Meta Hollywood gives cult movie fans the possibility to virtually own a part of Hollywood history and creatively expand it through new stories and adventures in an open metaverse. It’s a great way to revive these legendary movies that live in our imagination and collectively relive the experiences.”
Yat Siu, the co-founder and executive chairman of Animoca Brands, commented:
“NFTs are an excellent form of storing culture, and Planet Hollywood owns some of the most fascinating moments in human pop culture. We are very excited to partner with Robert Earl and Planet Hollywood to bring this iconic brand into the rapidly growing world of Web3. The MetaHollywood joint venture will create tremendous opportunities by leveraging Planet Hollywood’s vast network of celebrities and IPs and combining them with our industry expertise and our broad portfolio of products and companies.”
Guests will also have access to a marketplace of memorabilia and other Hollywood-themed voxelized assets based on Planet Hollywood’s real life movie memorabilia collection, enjoying utility in the newly created LAND. Holding any of these assets will unlock exciting perks that will grow as the new LAND develops.
The Sandbox is an Ethereum-based decentralized NFT gaming metaverse that enables non-tech savvy users to create, sell, use, and monetize their own virtual experiences in the form of NFTs, including voxelized assets and LAND connected by a native marketplace and the SAND utility token.
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Source: Igaming
