International online sports betting brand Pinnacle has become a member of the International Betting Integrity Association (IBIA). Founded in 1998, Pinnacle (formerly Pinnacle Sports) has operating licenses in various jurisdictions including Malta, Sweden and Italy. Pinnacle offers a wide range of sports betting and was one of the early adopters of the eSports betting market dating back to 2010.
Pinnacle will now feed into IBIA’s leading global gaming integrity monitoring and alerting platform. The operator joins many of the world’s leading regulated sports betting operators, with members of the association generating more than $137 billion (€115 billion) in annual global gaming revenue, accounting for nearly 50% of all regulated online commercial gaming activity.
CEO of IBIA, Khalid Ali, commented:
“The size and scope of Pinnacle’s sports betting operation makes it a valuable addition to IBIA’s global monitoring and alert network. Our growing roster of members are committed to high levels of integrity and to the protection of sporting events and betting products alike. It is pleasing that so many leading operators like Pinnacle have chosen IBIA as their preferred sports betting integrity partner.”
Paris Smith, Pinnacle CEO, said to be delighted to have joined IBIA and looked forward working together to “combat betting-related corruption and manipulation.” He added:
“Our focus on integrity not only applies to our clients, but also the governing bodies themselves.”
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Source: Igaming
