OpenBet, the global leader in sports betting entertainment, has partnered with StatsBomb to enhance SportCast’s premium football awards content ahead of the 2022 World Cup, kicking off this November in Qatar.
StatsBomb data will be integrated into OpenBet’s content portfolio through the SportCast product suite, which includes the industry’s most advanced premium offerings.
SportCast will leverage StatsBomb’s wealth of data to expand its player support services, including markets for shots, shots, assists, passes, tackles and more. All of this will apply to every player, team and game. Launched through SportCast’s premium BetBuilder, pre-built BetBuilder and single product sets, these innovative betting marketplaces are enhancing the betting experience for millions of sports fans around the world.
StatsBomb is at the forefront of data collection, with each match benefiting from five highly skilled analysts and state-of-the-art artificial intelligence recording unique and detailed information in real time. As the leading provider of football analytics, StatsBomb’s in-depth data feeds professional clubs around the world, working with over 100 elite teams in over 25 different countries.
The marketplace will be available for a variety of football matches, including this year’s highly anticipated World Cup Championship, meaning sportsbooks around the world will be able to enhance their gaming experience with additional content that drives engagement and drives higher profits.
Nikos Konstakis, Chief Product Officer at OpenBet, said:
“We are delighted to form this valuable partnership with StatsBomb. We’ve had the modelling capability to offer these deeper betting markets for some time and now we‘ve forged an exciting data partnership to deliver an unparalleled product in time for the biggest football event in the world.”
Co-Founder of SportCast and VP Content at OpenBet, Ryan Coombs, commented:
“SportCast is renowned for leading the way with its football product offering and our customers will now be able to offer these sought-after markets in time for the World Cup. This is just the first in a series of upcoming enhancements to Openbet’s premium content products. It’s another step forward in our mission to ensure our customers remain at the forefront of the most engaging and responsible betting experiences across all channels.”
Simon Banoub, Chief Marketing Officer at StatsBomb, added:
“We are delighted to announce our partnership with OpenBet, one of the true innovators in the sports betting industry. This agreement will further establish StatsBomb as the data provider of choice in this market. Professional teams all over the world have long benefitted from the extra levels of detail and accuracy that StatsBomb data provides, and we’re looking forward to providing those benefits via SportCast to operators globally.”
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Source: Igaming
