Gaming Innovation Group Inc. (GiG) today signed an agreement with Luckiest.com, a new strategic partner with a new casino concept, initially under a license sought by the Alderney Gambling Control Commission.
This transaction allows GiG to provide its award-winning platform and represents a continued strengthening of a focused strategy to leverage its extensive experience to support unique brands and concepts that are thriving in the online casino market. The unique domain name Luckiest.com is being used as a casino for the first time and reinforces GiG’s claim that its platform and solutions are ideal for online challengers interested in acquiring new and expanding business in the casino space.
The agreement has an initial term of four years, with an option to extend. The Luckiest.com team is expected to be able to capitalize on its huge SEO potential and build positive brand equity that will help launch the brand successfully in the .com market and drive its growth.
Sam Johnson, CEO of Luckiest.com, commented:
“Choosing the right Platform for this project was our number one priority. From our first conversations, GiG really bought into our vision for an exciting, personalized player experience. Coupled with the various tools and features offered by GiG, we have confidence we can build a truly unique offering.”
CEO of GiG, Richard Brown, said:
“I am happy to enter into this partnership with Luckiest.com. Armed with a strong domain and a plan to define that brand across the .com markets, coupled with the powerful GiG PAM, we believe we have an exceptional opportunity on our hands. We share our values around personalisation, customer experience and the importance of traffic when building a casino brand from the ground up. We look forward to working closely with the team to maximise potential through a successful launch.”
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Source: Igaming
