NordicBet has introduced a new communication concept and a new brand identity. The ‘Makes Sports Bigger’ concept seeks to strengthen the brand’s position in Scandinavia, not only to demonstrate their passion for the sport, but to represent the passion of the fans for the sport in a unique and different way. The new concept is the first showcase of the brand’s new international design and creative center, designed to simplify and expand the company’s brand identity and design work across all Betsson’s markets. NordicBet is the first, but other brands within the group will soon follow supported by a global brand and creative team led by Betsson’s brand and creative director Kay Hook, who commented:
“Like the soccer player, the hockey player or the handball player, many of the supporters and fans have their own routines, or even rituals, which they believe they must do to support their team. It can be wearing the team’s shirt, putting on lucky socks or having the same match day routines; all to support their team and doing whatever it takes to win. That perception is the starting point for NordicBet’s new campaign. But we have taken this a little further, adding true feelings, sometimes uncommon rituals and friendships, that Makes sports bigger.”
NordicBet is one of the first sports betting brands in Scandinavia to offer betting outside of the big top leagues. The brand quickly became a sports fan favorite. The brand is now taking new steps to further strengthen its identity in a more cross-market way.
The new concept was introduced in the new TV commercial shown below, which, among other things, will cement NordicBet as the obvious venue for sports fans to enhance their experience. The concept was developed in collaboration with a Hong Kong advertising agency. Danish director Jeppe Rønde, best known for Stephen Fry’s film Almost Human, and production company Bacon are also involved in NordicBet’s new TV commercial.
Ronni Hartvig, CCO of Betsson Group, said:
“With our new international design hub we will be able to leverage marketing campaigns across brands and markets, creating synergies and efficiencies across the Group. The Nordics are first out with this kind of collaboration, and other markets will follow.”
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Source: Igaming
