Yolo Investments has cemented its partnership with BETEGY even further after closing its latest round of funding.
The investment, which is said to total “an undisclosed sum in the millions of euros”, will enable BETEGY to scale its products further and power the next stage of its global expansion.
Commenting on the investment, Tim Heath, GP at Yolo Investments, said: “Investing in BETEGY made perfect sense because we see an opportunity for significant synergies across the Yolo Investments ecosystem.
“This technology is changing the way sports data is visualised by users, and in a market where demand for content has never been stronger, that’s extremely powerful.
“BETEGY’s products are already being used by some of the biggest names in gaming, including Sportsbet.io, and we’ll be working closely with the team to help it on the next step of its journey.”
The latest investment round builds upon BETEGY’s extensive partnership with JKR Investment Group, which it explained has “supported the company’s growth, providing a foundation for BETEGY’s initial expansion into the US”.
Alex Kornilov, CEO at BETEGY, added: “Our system’s innovative approach has enabled us to be the first in the industry to bring the instant creation of data-driven visual content for all communication channels, including social media, TV production, retail, paid acquisition, SEO, sports media and affiliate marketing.
“This is unprecedented in terms of the deep personalisation of visual marketing campaigns we’re able to deliver, and this is where we truly make a difference – by being able to personalise campaigns that resonate with multiple audiences instantaneously.
“We’re very proud to be partnering with Yolo Investments, one of the igaming industry’s most innovative and dynamic companies for our next stage of growth, and we can’t wait to get started together!”
Source: SBC News
