European Cricket has announced a new partnership with Stake.com, the leading online crypto sports betting and casino platform, for the upcoming European Cricket Championships in Malaga from September 12 to October 14, 2022.
Stake.com will be one of the main partners of the European Cricket Championship, which will see 21 national teams compete over five weeks. The partnership includes promoting key brands to global audiences in Stake.com’s international TV programming graphics. Total daily viewership is expected to exceed 40 million.
CEO of the European Cricket League AG, Roger Feiner, said:
“European Cricket is proud to partner with Stake .com, one of the most innovative and engaging companies within this sector, for the European Cricket Championships 2022. With this engagement, European Cricket is proud to sit alongside other first-class sponsorships of Stake .com such as their partnerships with Premier League team Everton FC, Indian Super League team Mumbai City FC and several other high-profile global partnerships that include UFC and Sergio Aguero.
“Like Stake .com we are innovators and we believe there can be a lot of overlap between our companies when it comes to principles and best practices. We are particularly excited about our new evening matches for Stake .com that will be broadcast prime time into the cricket key markets.”
Dominic Rae, Sponsorship Manager of Stake. com, added:
“We are excited for this partnership with The European Cricket Championship. We have been impressed with the tournaments growth and cricket is a sport with an enormous and passionate fan base. We are looking forward to seeing some top class action across the 120 matches of the tournament.”
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Source: Igaming
