Leading sportsbook and platform provider Amelco has announced its debut in South Africa, taking over its full Tier 1 platform alongside newly launched operator LulaBet.
This landmark move marks the South African debut of Amelco’s world-class end-to-end sports betting platform.
Thanks to Amelco’s world-class technology, the newly launched LulaBet will be the first local operator to offer the same cutting-edge technology as the likes of Entain, Flutter, Hard Rock Digital, Wynn Interactive and FuboTV.
After more than a year of planning and development, LulaBet will launch in the South African market in September, where players will be able to access the best games in the iGaming industry including BetGames, Evolution, NetEnt and Red Tiger, along with other leading providers.
Focused on fun, joy, healthy play and the thrill of winning, LulaBet aims to be South Africa’s premier sports betting and entertainment site.
Amelco has over a decade of experience in providing custom software solutions, providing custom corporate sports betting and trading platforms to many of the world’s leading operators.
Founded in 2006 by global finance veterans, Amelco is trusted to power the businesses of most of the industry’s leading brands.
Amelco’s Head of Business Development, Brandon Walker, said:
“Our launch in South Africa is going to be a true gamechanger – we have the insight on exactly what the market needs, and with our market-leading tech, we’re ready to bring the first true end-to-end tier-one platform and sportsbook to local players.
“AmGeneral Settingselco has been servicing the industry’s best for 15 years and, having prepared to enter South Africa for 12 months, we have finally found the right partner in LulaBet to bring local players the best of breed. Together, we genuinely believe we can transform this market and we can’t wait to get started.”
Ian Gutteridge, Managing Director at LulaBet, concluded:
“At LulaBet, we’re committed to delivering a superior sports betting experience to our players. Our mission is to utilise only the best gaming technology available – and with Amelco, we’re confident that we’re going to do just that.
“We thrive on the thrill of the win, and with South Africa’s first true tier-one platform and sportsbook, we’re delighted to give our customers access to the country’s premium sports betting and entertainment website. Get ready to experience online gaming like never before!
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Source: Igaming
