BetUK, a subsidiary of the LeoVegas Group, has signed an exclusive sponsorship agreement with Arena Racing Company (ARC), the owners and operators of four of the UK’s six all-weather courses and the Championships’ pioneers. In addition to naming rights, BetUK will hold advertising space throughout 600 races as part of the sponsorship.
BetUK has won multi-year sponsorship rights to Marathon, Middle Distance, and Sprint races held at winter meetings at the four ARC-owned racetracks of Southwell, Wolverhampton, Lingfield Park, and Newcastle ahead of the ninth season of the All-Weather Championships. The sponsorship agreement is for a three-year term.
ARC operates 16 racecourses in the United Kingdom, accounting for nearly two-fifths of all British Racing matches. They were a pioneer in the formation of the All-Weather Championships in 2013, which were intended to promote all-weather racing and encourage owners and trainers to keep their horses in good condition throughout the winter months.
As part of the arrangement, BetUK banners and advertisements will be widely placed throughout these four racecourses, reaching an audience of both attendance and television watchers, with racecards bearing the brand’s emblem, and ITV and Sky Racing each showing chosen races. In addition, BetUK has exclusive naming rights to all of the races in the series.
Chief Commercial Officer at LeoVegas Group, Chris Welch, said:
“BetUK, Britain’s fastest-growing betting brand, is proud to sponsor The All-Weather Championships in their tenth season. We are thrilled to sponsor 600 races over the next 3 years. As this is our first major Racing sponsorship, it was important to find the right partner and the right quality races that match our vision and ambition for the BetUK brand. Racing punters are already enjoying over 40,000 live-streamed races from around the world on our site and we are sure this high-profile sponsorship will further cement BetUK as a punters’ favourite”.
About the BetUK deal, Director of Commercial Strategy & Partnerships at ARC, David Leyden Dunbar, said:
“As the All-Weather Championships enter their tenth season, they are now a firmly established part of the British Horse Racing calendar. I’m delighted to welcome our new partner, BetUK, to the Championships and thank them for their support of the Sprint, Middle Distance and Marathon categories. The Championships continue to provide a compelling racing narrative with plenty of exciting action ahead over the winter period taking us through to the crowning of our new Champions on Good Friday with £1 million in prize money on offer”.
The post Leo Vegas Group’s BetUK Signs Exclusive Deal with Arena Racing Company (ARC) appeared first on iGaming.org.
Source: Igaming
