FIFA has its first gambling sponsor for the Women’s World Cup, announcing a deal Monday with the New Zealand state monopoly betting agency TAB.
FIFA said TAB will be promoted in the four New Zealand stadiums at the July 20-Aug. 20 tournament being co-hosted with Australia. The value of the sponsorship was not disclosed.
The deal follows a gambling sponsorship for FIFA at the men’s 2022 World Cup in Qatar, also in the third-tier “supporter” category, to promote the Betano brand in Europe.
The New Zealand betting agency returns commission to sports it takes bets on, and paid NZ$2.4 million ($1.48 million) to the national soccer federation last year.
…
The post FIFA Signs Gambling Sponsor in New Zealand for Women’s World Cup appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.
Source: Eastern European Gaming – Affiliate Programs – News – Legal Updates
