Beats and EA SPORTS FC™ team up to bring new game integrations featuring Erling Haaland

Culture and sports powerhouses Beats and EA SPORTS FC have teamed up to bring fans an energetic new campaign featuring Erling Haaland and exciting in-game integrations for EA SPORTS FC 24. Fans that play FC 24 by November 1 will earn Founder status and gain access to rewards, featuring, for FC 24, an exclusive permanent Erling Haaland item in Ultimate Team, custom digital Haaland-inspired Beats Studio Pro Viking vanity in VOLTA Football, and more throughout FC 24 and beyond*.

The striking :30 campaign spot for the Beats x EA SPORTS FC collaboration, built entirely within EA’s proprietary Frostbite engine, celebrates Haaland, EA SPORTS FC’s first ever cover athlete and Beats’ most recently announced brand ambassador.

To create the ad, EA SPORTS FC remixed scenes of Haaland from Beats’ inspiring new global campaign (The King & The Viking) through the Frostbite engine – the same gameplay engine that delivers The World’s Game in lifelike detail and brings a new level of immersion to each match in EA SPORTS FC 24.

Beats in EA SPORTS FC 24:

• Play EA SPORTS FC 24 by November 1st to earn Founder status and rewards including, for FC 24, an exclusive permanent Erling Haaland item in Ultimate Team, custom digital Haaland-inspired Beats Studio Pro Viking vanity in VOLTA Football, and more throughout FC 24 and beyond*.
• Coming in December 2023 – In FC 24 Player Career mode, players can purchase virtual Beats headphones with their in-game salaries to earn Personality Points that elevate their performance in-game. Further along in their career, players can also become a Beats Ambassador for additional salary and in-game PlayStyles benefits. In Manager Career mode, players will be able to assign Beats inspired kits to their custom created clubs.