Author: Scott Fulton
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Events and Media specialist SBC has strengthened its sales team with the appointment of John Cook as Commercial Director, SBC Media. Cook joins at an exciting time for …
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There are many considerations an operator must make when entering a market for the first time. Important decisions in the fields of tech & infrastructure, product and marketing …
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As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on board, while securing Jamie Foxx has seen BetMGM …
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A group of gambling Industry experts has teamed up with global media and events firm SBC to launch a new consultancy service to help companies realise their potential. …
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SBC localises in CIS region in partnership with Sports Media Holding. Betting and iGaming industry events and media company SBC is to make a big investment into the …
